A lead generation tool is a software solution used to find and verify email addresses, conduct email outreach campaigns and nurture leads. It includes email list verifiers, LinkedIn email finders, cold mail automation platforms, and more.
Dealfront, formerly Leadfeeder, is a B2B sales prospecting and lead generation platform that is GDPR-compliant. It helps businesses connect with potential clients and advocates through automated personalized email and phone outreach.
1. MailChimp
As one of the most widely used email marketing platforms in the world, Mailchimp is known for its modern, beginner-friendly campaign builder and extensive library of templates. Moreover, Mailchimp’s comprehensive automation features and analytics allow users to create highly effective lead generation campaigns that convert leads into customers.
Mailchimp also offers a variety of integration options, making it easy to connect with third-party applications and services. This allows businesses to streamline their workflows and provide a more seamless experience for their audiences. Whether it’s integrating with e-commerce platforms like Shopify and WooCommerce, social media platforms like Facebook and Instagram, or CRM systems like Salesforce and HubSpot, Mailchimp has plenty of integration options to fit your business.
The platform also has a number of useful non-email features, such as its built-in website builder tool, which makes it easy to create a professional-looking website without any coding knowledge. Lastly, Mailchimp offers analytics for individual subscribers, which can be incredibly helpful in understanding what is and isn’t working in your email campaigns.
However, while Mailchimp does offer some impressive automation and integration features, there are a few areas where it falls short. For example, it recently caused some controversy by announcing that it will start charging businesses for unsubscribed contacts in their databases, which could make it more expensive than other similar platforms. Additionally, Mailchimp does not offer as many ways to organize your audience as other more sophisticated email marketing software does, such as ActiveCampaign. With the latter, you can use account, deal, and custom object fields to segment your audience on a granular level and deliver 1:1 automated emails. This is particularly useful in increasing the ROI of your email marketing efforts.
2. ActiveCampaign
ActiveCampaign is a highly versatile marketing automation platform. It has powerful email marketing and CRM capabilities, but also offers robust sales and e-commerce automation. Its segmentation options are top-notch, enabling precise targeting, and its email automation is efficient at nurturing leads and providing high-quality customer follow-up.
Its visual workflow builder is easy to learn and master, and it enables you to create complex automation paths that include multiple triggers, if/then logic, and split paths. The platform can even perform maths operations and use variables for dynamic content, ensuring your automation sequences are always relevant and personalized. The platform has a number of native integrations with popular marketing tools and systems such as CRM systems, social media management software and more. It can synchronize CRM data with your email campaign and automate deals and follow-ups with the help of an intuitive deal pipeline.
The platform can even track website behavior and automatically respond with personalized messages to encourage more conversions. The lead scoring and reporting features of the platform make it possible to identify your best performing leads. The platform is a great choice for small business teams seeking to leverage their customer database with intelligent marketing automation.
A free trial of the full ActiveCampaign platform is available. The 14-day trial does not require a credit card and is available by simply entering your email address, name, industry and answering a few questions. The platform also offers a white labelling option for agencies to offer their clients and a reseller program. The agency version of the platform allows you to add your own branding and log in from your own domain. It is a great choice for those running email marketing campaigns on behalf of their clients.
3. Qualaroo
Qualaroo is a survey tool that enables businesses to gather user feedback through unobtrusive nudges (survey pop-ups) on their website or app. The responses are then processed via their proprietary sentiment analysis engine, which is powered by IBM Watson to provide actionable insights. Several leading brands, including eBay, Udemy, and Shopify, use this platform to improve their customer and user experience — or others for advanced email analytics.
Qualaroo also provides intelligence to help businesses understand the underlying motivations and needs of their customers. For example, if users indicate that they’re interested in a specific feature but are hesitant to purchase, businesses can serve a pipeline survey that asks the right follow-up questions to close the gap between contemplation and conversion.
Another advantage of this tool is its integration with Optimizely, enabling marketers to act on survey results in real-time. For instance, if a user indicated that they are looking for jackets or bathing suits, the business can lead them to a personalized page with the relevant products.
This integration is simple to set up by pasting a Javascript snippet on a website, either in the head tag or within a Google Tag Manager container. In addition, this tool has a rich customization feature that allows businesses to modify the survey question, answer types, and even theme. Users can also create and deploy a custom form with their own field names. Furthermore, the tool lets them track all the response data in a single dashboard. They can also filter and sort the results according to various parameters. They can also download their report in PDF, CSV, or Excel formats. They can also connect their surveys with their existing analytics and marketing tools like Google Analytics, Hubspot, and Salesforce.
4. HuntMeLeads
HuntMeLeads is an all-in-one tool for sales people, marketers, and entrepreneurs looking to boost their email outreach and outbound research. It enables them to identify genuine email addresses for their prospects, send personalised emails with automated follow-ups, and track the results. Its unique set of features transforms the way businesses approach lead generation, making it an effective alternative to Hunter Pricing.
While traditional methods of finding leads can be ineffective and time-consuming, HuntMeLeads allows businesses to save time and money by automating the process. This helps them generate more high-quality leads, increase response rates, and convert customers into repeat customers. Moreover, the tool provides real-time email verification and validation to ensure that the emails sent to leads are valid and up-to-date.
The tool also enables users to create personalized email templates that are tailored to the needs and preferences of each prospect. This helps them to stand out from the competition and increase the likelihood of generating a response. Additionally, the tool enables users to schedule emails and follow-ups for a specified date and time, which helps them to stay consistent with their outreach efforts.
Another popular feature of the tool is its ability to provide contact information, including phone numbers and email addresses. This can be especially useful for businesses and recruiters who need to reach out to prospective clients or candidates. The tool is also known for its user-friendly interface and responsive customer support, which makes it easy to use for beginners.
The platform has a variety of other features, including API integration and data export capabilities. These features allow businesses to seamlessly transfer leads and contacts between HuntMeLeads and their CRM platform. It also offers a free trial for potential customers, so they can try the tool before deciding to purchase it.
5. Hotjar
Hotjar is an excellent tool for understanding what people do on your website or app. It connects the numbers to the real user behavior so you can confidently create and optimize experiences that convert. Its suite of tools includes Heatmaps, Session Recordings, Funnels and Feedback Collection.
Heatmaps allow you to see how users interact with your site or product by showing what parts of the page are most important and which aren’t. This allows you to see where users click and how they navigate the website, making it easy to find areas of your product that need improvement. Session recordings give you a chance to see and hear your customers, helping you understand what they are thinking and feeling about their experience with your brand. This information can help you identify the pain points of your product and create solutions that solve them.
Funnels allow you to easily see what pages are causing visitors to leave your site. This can be a great way to discover why people are leaving so you can correct the problem and make your business more profitable.
Feedback Collection tools, which come standard in all plans, let you ask for direct feedback from your audience. You can use surveys as pop-ups, buttons, overlays or in emails to capture your users at the right time to get the best responses.
The Observe tool from Hotjar also provides you with the opportunity to conduct usability tests, which is a must-have for any GDD team, to ensure your website or app is user-friendly and meets the needs of its target audience. This can be a vital step in preventing costly user churn.