How to write cold emails is probably one of the most difficult tasks any internet marketer will ever have to deal with. Cold email marketing is simply a means of communicating with certain people through emails, as opposed to a more traditional form of marketing. There are more guidelines on email templates and writing high quality ones over on Cloutly.
In fact, with cold email marketing, you do not have a chance to establish any relationship with the recipient until they open your email. As you can see there are many pitfalls that can be avoided if you are going to send emails to people who normally would not even give you the time of day.
Here are some tips that will hopefully help you get the most out of your cold emails. How to write cold emails can vary from one internet marketer to the next, but the basic structure of them remains the same. There are usually a preamble, a body, and then an end.
The body should give an outline of what you will be sharing with them, perhaps why you want to do business with them and why they should respond to your emails. The end part of the message usually contains your contact details so that you can continue to follow up with your leads.
You need to get familiar with your lead’s pain point first before you start sharing too much information about your products or services. This will help you write a more appealing email since you will be able to identify what makes them tick.
For example, if someone is a health scarer, you may want to avoid talking about diseases that come from eating too much junk food. However, if they are a real health risk, you could tell them about all the healthy options they have. Once you get familiar with their pain point you will be able to generate compelling emails that will not be ignored.
How to write cold emails needs a lot of practice until it becomes second nature. Begin by learning how to create a good subject line. In fact, the subject line is so important that the entire body of the email is just as important as the subject line.
If your subject line doesn’t catch the recipient’s attention, he/she won’t read on past it. You also need to make sure that your body has content worthy of getting read within seconds. How to write cold emails needs a lot of practice until it becomes second nature. Begin by learning how to create a good subject line.
In fact, the subject line is so important that the entire body of the email is just as important as the subject line. If your subject line doesn’t catch the recipient’s attention, he/she will not read on past it. In addition, you need to make sure that your body has content worthy of receiving read within seconds.
So, you must have a catchy headline to keep your prospects interested in reading your whole message. As you start practicing your craft, you will quickly see the difference in your response rate. Cold emails, when properly used, will give you a higher response rate because you are not pushing something on people.
As such, instead of pushing something on them, you need to let them get a chance to get in touch with you. How to write cold emails should never include any blatant marketing words. For instance, if you want to promote your website, you may include keywords.
However, it is important that you do not overdo it. Also, when writing for marketing purposes, you must always keep in mind that your subject line is your first chance to get responses. In other words, it is your only chance to grab their attention and make them read your whole message.
So, be sure to take full advantage of it. Your subject line will be your chance to hook them. Make sure that you come up with one that stands out from the rest of the emails that they have received.
If you cannot create a subject line that is worth reading, use the standard template or include your personal branding statement. Always remember that your email subject line will be the first thing that people see when reading through your entire email copy, so make it count.